✓ A means to encourage aspiring writers and artists to take up military themes
✓ A medium to foster literary and artistic pursuits by men and women in arms

✓ An audio-visual approach to promote knowledge about armed forces among public at large.

✓ Bringing Armed Forces closer to civilian population by placing images in the spaces of their day to day lives

✓ Getting to name roads, railway stations, airports and such other undertakings after battles and war heroes.